where trouble was needed

August 7, 2009

Don’t cross Cheerios …

Filed under: Uncategorized — Aravinda @ 2:48 pm

When the news went out that the FDA said that Cheerios would be reclassified as a drug because it claims to lower risk of heart disease, FDA looked a little ridiculous.  Now seeing them taking it back, kind of turns the tables.
Look at that first sentence though – much depends on the comma.
http://www.fda.gov/Food/ResourcesForYou/Consumers/ucm161795.htm

Q. Does FDA’s warning letter mean that Cheerios® is not eligible to claim that it may lower the risk of coronary heart disease when eaten as part of a diet low in saturated fat and cholesterol?

A. No, Cheerios® can make this claim.

As for me, Michael Pollan (who applauded the FDA move) reminds me how pathetic it is to eat Cheerios rather than oatmeal.   Just as I was thinking of buying Heritage Os in bulk, he gave me pause.

See The Nation and especially: Michael Pollan: Food, Ads, and Revolution

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